I first heard about Everlane through Refinery29, and when I heard that they were very similar to American Apparel, I was definitely intrigued. I love American Apparel for their tees, tanks and leggings and for quality, simple clothes made in America. However, I really really don’t like their CEO and many of their other business practices.
Everlane seemed to have similar quality without the creepy/80’s porn star look-alike CEO. So I took a chance and ordered a few tees and a tote bag from them, and I have been very very impressed. Since then I have also bought a few of their Ryan tanks and a backpack.
I’m arguing with boyfriend at the moment since he keeps threatening to steal my backpack, so I sent him to the website and told him he needs to get his own, and that it can’t be green like mine. Just so you know that it also passes the boyfriend quality test which is much more rigorous than mine and also includes practicality.
Their business model is to produce cheap, quality, locally made clothing. They are able to do this by cutting out the middleman, having no brick and mortar stores, and relying on word of mouth for advertising. You can learn more about Everlane’s business model here.
I wanted to spread the word because I think it’s important to support local companies (sorry international companies, it’s a hometown pride thing) as well as put my money where my mouth is when it comes to ethics and quality. The fact that it’s super affordable is just a major bonus. We’re talking $15 for a quality tee and $65 for a leather and canvas backpack. If you’d like to see what else they have, check them out here.
Photo Courtesy of EverlaneTweet